Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness

By Karlene Lukovitz

As a centerpiece of its #ChoosePeace summer campaign, Coca-Cola brand Peace Tea is looking to engage and generate goodwill among teens and young adults by using social media and donations to spur random acts of kindness.

Actually, the brand is calling the promotion “Randomer Random Acts of Kindness,” saying it wants to encourage acts that “stand out for being bolder than the rest — the unexpected highlight of an otherwise ordinary day.”

To read more: https://www.mediapost.com/publications/article/321292/coca-colas-peace-tea-rewards-randomer-acts-of-k.html